Personal branding is the key to success in your professional life. If you don’t know about the potential value of your personal brand with your professional life, you may be missing out on a lot of success and we suggest you adapt quickly. Whether you like it or not, your personal image makes you who you are in front of everyone else.
What is personal branding?
What exactly is personal branding that we keep talking about. Your personal brand is who you are in front of people. It’s a sum of who you are, what you do, your reputation, and your influence. A good personal brand influences people in a way that they will be more willing to buy from you whatever you are offering.
What does personal branding mean to you, and why is it important?
Now that we have established what a brand image is, it’s vital to understand why does it hold so much value to you or any professional. Every individual has a different meaning as to what their personal brand is, which is makes it so essential to the success in their lives.
For example, Steve Jobs held so much influential power that he singlehandedly charmed his way into customer’s pockets and turned Apple’s fortunes around. Without his branding power and his brand image, Apple would have gone bankrupt and never become what it is today.
So, what does personal branding mean to you? Is it quality? Is it excellence? Is it leadership? Is it innovation? What do you excel in? Everything that you do counts in branding your image. From the smallest professional decisions to the largest, everything counts.
Tips to create and maintain personal branding
1. Be who you are and build upon it
It is pretty obvious and straightforward, but we will still stress upon it, basically for the sake of it being so important. Everything that your personality revolves around matters. Stay true to your personality. Whether you are a leader or a team-worker, you focus on that and build a personal image based on that so people can see you for who you are.
Now that we have asked you to be true to yourself, we are asking you to build upon it as well. If you are a leader, you can start building more authority and practicing more control. If you are a team worker, you can start contributing more and putting more effort into your work. Not only that, focus on your voice and start adding more to who you are.
2. Build upon your online brand
In modern times, social media is non-negotiable. Online presence is necessary whether you are a recruiter, professional, entrepreneur, or even a CEO. The benefits of social media and online branding are unparalleled in the modern world if you can make the most out of it.
Great strength with greater rewards, keep your social media accounts refined and polished. Post what brings value to your brand rather than anything from here and there. If you are aiming for a job or a promotion, post relevant photos and posts. The more professional and to the point your online presence is, the better your personal branding could be.
The best practice is to keep separate social media accounts for professional and personal (fun) purposes. Most employers will look up your social media profiles before hiring you. Some monitor you even after you have been employed.
3. Personal marketing
This is one point that cannot be compromised. Learn how to conduct personal marketing. Develop your personal brand image as close as to who you actually are. As we already talked about the online presence in the previous point, let’s continue from there.
Try to stay mildly active on social media, even if you don’t like it. That’s the first way people are going to look you up in today’s world when they first meet you. Whether it’s a potential employer or a colleague, they will get to know you through your social media profiles.
Market yourself accordingly using your social profiles. We recommend using LinkedIn, Twitter, Facebook, and Instagram for such purposes.
You can also additionally conduct personal marketing at certain events such as job fairs. Tech Jobs Fair is a platform where you can make it happen for yourself. You can meet new people, including recruiters. Conduct your personal branding, including marketing there, and you might even land a job.
4. Be apparent and be consistent
Whether it is an online presence or a physical one, be active in circles, so your visibility doesn’t take a hit. Often, we hear somebody in our circle landed an awesome job that might have been your dream job with the right salary and tons of benefits. Don’t you wish you had come to know about it earlier so you could know about it too?
If you are apparent and consistent in your circles, social media, and other areas, you will automatically know for jobs that are not advertised. On top of that, it will help you build your personal brand in a way that will bring lots of value.
5. Maybe something unique?
Add something unique to your personal brand. This doesn’t mean you have to be one in a billion. It simply means that you have to express your personal branding in a way that stands out. Add something that will help people separate you from other people.
For example, add a personal touch to your emails or gifts so people can always remember they are from you. The creativity never ends with this point as personal branding can take a huge leap if there’s something distinctive.
Now that you know what personal branding is, what it means to you, and how important is, and how you can build and maintain it, you can start the process and hope for positive things.
If you have decent to spectacular personal branding, you can expect people to approach you for your services or jobs. Good things are on their way once you create and maintain a positive personal brand image.
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