Marcela Shine
Head of Community at Ureeka
Marcela is a builder of products, people, and companies. She has more than twenty-five years of experience in helping companies optimize operations, transform marketing processes, and improve company culture. Her clients range from Fortune 500 companies to innovative startups.
She has held CEO and COO positions in martech, venture-backed SaaS startups. Marcela started her career in fintech at Refinitiv (formerly Thomson Reuters), where she ran global product teams that provided data and technology solutions to financial institutions around the globe.
Marcela supports cancer patients through her work at The Tutu Project. The 501(c)3 provides grants for the financial needs of breast cancer patients. Marcela secured six-figure corporate partnerships for the foundation and has driven millions of “fans” for the now famous “man in the pink tutu”. Seriously, you should Google him!
The Colombian-born entrepreneur continues to have deep ties with her culture and people. She consults with private-equity companies interested in making investments in Colombia, leading due diligence and research initiatives. Marcela has been a tech-advisor to the Colombian Film Festival; launching their digital properties for the New York (2014) and Bogota (2016) “IndieBo” film festival premieres. Marcela has also served as an advisor to Colombian non-profits that focus on early childhood education.
