CEO / Founder of Safi Media
Eleanor Beaton is an internationally-recognized authority in women’s leadership and the CEO of SafiMedia, a coaching and training company for female founders.
Through her courses and content, Eleanor helps thousands of women entrepreneurs nail their niche, clarify their brand message and grow their companies.
She and her team are on a mission to advance gender equity by doubling the number of women-owned companies who generate over 7-figures in annual revenues.
Eleanor has been recognized a Canada’s Leadership Coach of the Year by the Corporate Excellent Awards. She has served as the Chair of the Visiting Women’s Executive Exchange Program at the Yale School of Management.
A former journalist and senior communications advisor, Eleanor has advised globally recognized women leaders and entrepreneurs on messaging, brand position and growth strategy. She has won numerous awards for her writing, and has been a finalist for a National Business Book Award, Canada’s top honour for business books.
Eleanor is the host of Power + Presence + Position, a top-ranked podcast for women entrepreneurs. She lives in Eastern Canada with her husband and two sons.