Speaker

Alexandra P Romero Pallares

Business Development Manager / Innovation Strategist

Business Administrator, with experience in the FMCG sector, in areas such as marketing and sales. During the last 6 years, I have held positions within the entrepreneurship area of ​​La Salle Technova, leading the incubation program for Startups, designing the Acceleration programs and teaching entrepreneurial sessions.

I have given numerous sessions with the Lean Startup methodology, developing concepts such as Product Market Fit, Reaching Consumers and, in general, the application of the BMC.

With expertise in technology-based companies, whether B2B, B2C or B2B2C, working with the team from the design of the strategy, implementation and execution of programs that allow them to achieve milestones in terms of validating the business model, conclusive metrics, achieving public grants and raising rounds of private financing.

I have a degree in Business Administration from the Universidad del Norte (Barranquilla – Colombia), a postgraduate degree in traditional Marketing from the same university, an Executive-MBA from La Salle Campus Barcelona- URL and a Master’s degree in E-commerce from La Salle Campus. Barcelona.

 

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